ChatGPT

OpenAI's flagship conversational AI. Use cases, pricing, and what businesses need to know about data and fit.

Entry:Free Data:Partial Best for:Quick adoption, no IT setup

Use cases

Drafting emails, documents, and content Research and summarisation Code assistance (Codex) Image generation (DALL·E) Video generation (Sora) Q&A and brainstorming Data analysis and file uploads

Pricing model

Free tier + paid plans (Go, Plus, Pro, Business, Enterprise). Per-user subscription; credits for Codex and Sora beyond plan limits.

Free

Limited GPT-5.2, limited messages and uploads, ads possible

TBD

Expanded access, may include ads

Plus

$20/month

Advanced reasoning, expanded messages, Codex, Sora, custom GPTs

Pro

Higher tier

Unlimited GPT-5.2, maximum features

Business

Per user/month

Annual or monthly; SAML SSO, admin controls, no training on business data

Enterprise

Contact sales

Data residency, EKM, custom terms, SLAs

Pay-as-you-go credits for Codex and Sora when plan limits reached. Non-refundable, valid 12 months.

Business fit

Pros

Fast to adopt; no setup
Strong model quality (GPT-5.2)
Business plan: no training on your data, GDPR/CCPA aligned, SOC 2
60+ apps (Slack, Drive, SharePoint, etc.) on Business
Predictable per-user cost for Business/Enterprise

Cons

Free/Plus: data may be used for training (check terms)
Per-user pricing can add up for large teams
Vendor lock-in once workflows are embedded
Credits for Codex/Sora add variable cost

When it makes sense: Good for teams wanting quick AI access without IT setup. Business plan suits companies with data sensitivity or compliance needs. Free/Plus for experimentation; Business for production.

Data handling

Free/Plus: content may be used to improve models unless opted out. Business/Enterprise: no training on your data by default; encryption at rest and in transit.

GDPR / compliance: Business and Enterprise support GDPR, CCPA. Data residency in 10 regions on Enterprise.

Data sovereignty: Enterprise offers data residency (US, EU, UK, JP, CA, KR, SG, IN, AU, UAE).

ChatGPT data policy