DECISIONS
Read article: Do I really need AI?
Do I really need AI?
Honest questions to ask before adopting. Sometimes the answer is "not yet", and that's a decision worth defending.
Writing
Decision frameworks, not trend commentary.
Practical writing on AI adoption for people who have to defend the decision afterwards.
All articles
ROI
Read article: How to work out ROI with AI
How to work out ROI with AI
A framework to calculate whether AI investment pays for itself: formula, inputs, and the three mistakes that quietly break most ROI cases.
INFRASTRUCTURE
Read article: Self-hosted GPU comparisons
Self-hosted GPU comparisons
Cost per token for running LLMs locally, across RTX 4090, 5090, 5080, and 20+ other GPUs. When self-hosting becomes the cheaper answer.
STRATEGY
Read article: Challenges of consuming AI from a third party
Challenges of consuming AI from a third party
Why cloud-only AI breaks down at scale, and the four questions that separate a safe buy from a risky one.
STRATEGY
Read article: Using AI to link disparate systems
Using AI to link disparate systems
Natural language is turning out to be the cheapest glue between CRM, ticketing, knowledge bases, and sales tools. Here's where it works and where it doesn't.
DECISIONS
Read article: Off-the-shelf vs bespoke
Off-the-shelf vs bespoke
When to buy SaaS, Copilot, or HubSpot AI, and when to build or tailor. A decision framework for the middle ground most teams live in.
STRATEGY
Read article: The AI redundancy fallacy
The AI redundancy fallacy
Why workforce cuts sold as "cost optimisation" don't add up. SMEs are already the skeleton. AI should give them room to breathe, not excuse thinning it further.
GOVERNANCE
Read article: The ESG story cloud AI can't tell
The ESG story cloud AI can't tell
Tokens, kilowatts, and carbon sit on the same chain, but cloud AI breaks it. A practical framework for closing the Scope 2 loop on AI workloads without pretending the rest of your reporting is easy.