Gemini

Google's multimodal AI. API and consumer product. Use cases, pricing, and Workspace integration.

Entry:Free Data:Cloud Best for:Google Workspace users

Use cases

Drafting and summarisation Code generation Image understanding and generation Research and Q&A Workspace integration (Gmail, Docs, Sheets) Long-context analysis (up to 1M tokens)

Pricing model

Free tier (limited) + pay-as-you-go API. Token-based pricing per million tokens. Free in Google AI Studio to start.

Free (API)

Limited rate limits, certain models

Pay-as-you-go

Per token

Gemini 3.1 Pro: ~$2–$18/1M tokens depending on context; batch 50% discount

Context caching

Additional

Cached prompts incur extra fees

Workspace

Included in plan

Gemini in Gmail, Docs, Sheets, Meet; Business Plus and above

Source: Gemini pricing

Business fit

Pros

Strong multimodal (text, image, video)
Free tier for experimentation
Workspace integration for Google users
Long context window
Batch API for cost savings

Cons

Pay-as-you-go can spike with volume
Workspace pricing increased 17–22% in 2025
Data sent to Google; check terms for training

When it makes sense: Good for businesses already on Google Workspace. API suits developers; Workspace suits teams wanting AI in Gmail, Docs, Sheets.

Data handling

Paid API tier: prompts not used to improve Google products. Free tier: check terms. Workspace: data in Google cloud.

GDPR / compliance: Google Cloud compliance; Workspace has data processing terms.

Data sovereignty: Google Cloud regions available; Workspace data residency varies.

Gemini data policy

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