HubSpot AI

AI across HubSpot CRM: content, workflows, Customer Agent, data enrichment. Credits-based usage.

Entry:Credits included Data:Cloud Best for:Sales & marketing teams

Use cases

Content drafting for marketing CRM data enrichment Customer Agent (support automation) Workflow triggers Form shortening Buyer intent signals

Pricing model

HubSpot Credits (formerly Breeze) included by plan. Additional credits for heavy usage. Customer Agent, workflows, and integrations consume credits.

Starter

500 credits/month

Included

Professional

3,000 credits/month

Included; Customer Agent access

Enterprise

5,000 credits/month

Included

Additional credits

Tier packages

For high-volume usage

Workflow triggers ~10 credits each. Customer Agent ~100 credits per interaction. Data enrichment free (Autumn 2025).

Source: HubSpot AI pricing

Business fit

Pros

AI where your CRM lives
No separate AI tool
Customer Agent for support scaling
Credits included in plan
Integrates with HubSpot workflows

Cons

Credits can run out; additional cost
Tied to HubSpot ecosystem
Per-agent or per-interaction credits
Requires HubSpot subscription

When it makes sense: Good for sales and marketing teams on HubSpot. Best when you want AI in CRM workflows, content, or support. Monitor credit usage.

Data handling

Data in HubSpot. CRM data processing terms apply. Check data residency and training policy.

GDPR / compliance: HubSpot compliance; data processing agreement.

Data sovereignty: Check HubSpot for region availability.

HubSpot AI data policy

← All products Compare products Estimate AI costs