Product guide · Cloud LLM

ChatGPT

OpenAI's flagship conversational AI. Use cases, pricing, and what businesses need to know about data and fit.

Use cases

What teams actually use it for

  • Drafting emails, documents, and content
  • Research and summarisation
  • Code assistance (Codex)
  • Image generation (DALL·E)
  • Video generation (Sora)
  • Q&A and brainstorming
  • Data analysis and file uploads
Pricing

Pricing model

Free tier + paid plans (Go, Plus, Pro, Business, Enterprise). Per-user subscription; credits for Codex and Sora beyond plan limits.

Free

$0

Limited GPT-5.2, limited messages and uploads, ads possible

Go

TBD

Expanded access, may include ads

Plus

$20/month

Advanced reasoning, expanded messages, Codex, Sora, custom GPTs

Pro

Higher tier

Unlimited GPT-5.2, maximum features

Business

Per user/month

Annual or monthly; SAML SSO, admin controls, no training on business data

Enterprise

Contact sales

Data residency, EKM, custom terms, SLAs

Pay-as-you-go credits for Codex and Sora when plan limits reached. Non-refundable, valid 12 months.

Business fit

What to know before you commit

Pros

  • Fast to adopt; no setup
  • Strong model quality (GPT-5.2)
  • Business plan: no training on your data, GDPR/CCPA aligned, SOC 2
  • 60+ apps (Slack, Drive, SharePoint, etc.) on Business
  • Predictable per-user cost for Business/Enterprise

Considerations

  • Free/Plus: data may be used for training (check terms)
  • Per-user pricing can add up for large teams
  • Vendor lock-in once workflows are embedded
  • Credits for Codex/Sora add variable cost

When it makes sense: Good for teams wanting quick AI access without IT setup. Business plan suits companies with data sensitivity or compliance needs. Free/Plus for experimentation; Business for production.

Data handling

Where your data goes

Free/Plus: content may be used to improve models unless opted out. Business/Enterprise: no training on your data by default; encryption at rest and in transit.

GDPR / compliance. Business and Enterprise support GDPR, CCPA. Data residency in 10 regions on Enterprise.

Data sovereignty. Enterprise offers data residency (US, EU, UK, JP, CA, KR, SG, IN, AU, UAE).

Reference source

Want a recommendation for your use case?

Every team's fit is different. We'll model cost and ROI across cloud, self-hosted, and hybrid before recommending anything, including this product.