Product guideCloud LLM

ChatGPT

OpenAI's flagship conversational AI. Use cases, pricing, and what businesses need to know about data and fit.

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02 · Use cases

What teams actually use it for.

  • Drafting emails, documents, and content
  • Research and summarisation
  • Code assistance (Codex)
  • Image generation (DALL·E)
  • Video generation (Sora)
  • Q&A and brainstorming
  • Data analysis and file uploads

03 · Pricing

What you'd pay.

Free tier + paid plans (Go, Plus, Pro, Business, Enterprise). Per-user subscription; credits for Codex and Sora beyond plan limits.

Free

$0

Limited GPT-5.2, limited messages and uploads, ads possible

Go

TBD

Expanded access, may include ads

Plus

$20/month

Advanced reasoning, expanded messages, Codex, Sora, custom GPTs

Pro

Higher tier

Unlimited GPT-5.2, maximum features

Business

Per user/month

Annual or monthly; SAML SSO, admin controls, no training on business data

Enterprise

Contact sales

Data residency, EKM, custom terms, SLAs

Pay-as-you-go credits for Codex and Sora when plan limits reached. Non-refundable, valid 12 months.

04 · Business fit

What to know before you commit.

It fits when

  • 01 Fast to adopt; no setup
  • 02 Strong model quality (GPT-5.2)
  • 03 Business plan: no training on your data, GDPR/CCPA aligned, SOC 2
  • 04 60+ apps (Slack, Drive, SharePoint, etc.) on Business
  • 05 Predictable per-user cost for Business/Enterprise

It doesn't fit when

  • 01 Free/Plus: data may be used for training (check terms)
  • 02 Per-user pricing can add up for large teams
  • 03 Vendor lock-in once workflows are embedded
  • 04 Credits for Codex/Sora add variable cost

When it makes sense

Good for teams wanting quick AI access without IT setup. Business plan suits companies with data sensitivity or compliance needs. Free/Plus for experimentation; Business for production.

05 · Data handling

Where your data goes.

Summary

Free/Plus: content may be used to improve models unless opted out. Business/Enterprise: no training on your data by default; encryption at rest and in transit.

GDPR · Compliance

Business and Enterprise support GDPR, CCPA. Data residency in 10 regions on Enterprise.

Sovereignty

Enterprise offers data residency (US, EU, UK, JP, CA, KR, SG, IN, AU, UAE).

Reference

Source →

Next step

Want a recommendation for your workload?

Every team's fit is different. We model cost and ROI across cloud, self-hosted, and hybrid before recommending anything. Including this product.

Calm horizon over open water under a soft cloudy sky

Next step

Book a demo. Get the numbers back.

A real workload, two sentences. We price it across cloud, self-hosted, and hybrid, then tell you what we'd run — or tell you to wait.

No deckNo sales pressureWe'll tell you to wait if you should

Or email a workload to hello@althorizon.co.uk — one-page model back in 48h.

Matt Shore Founder · Alt Horizon

Registered

Alt Horizon Ltd · 17098644

England & Wales · founded 2026

Data residency

Sovereign by default

Self-hosted unless you opt to a cloud option

Verify

LinkedIn · Company

Registered in England & Wales · founded 2026