ESG

ESG in technology, built into the workflow.

Vendor averages don't survive a hostile auditor. Aspirational targets don't pay an electricity bill. This is the ESG arithmetic for AI deployment and application development: measurable, methodology-transparent, and honest about where the industry isn't there yet.

The honest frame is defensibility, not virtue. ESG in technology is only credible when it is measurable, methodology-transparent, and built into the workflow that makes the decision. Per-workflow kilowatts, primary supplier data, audit trails. These are what hold up. Glossy reports and aspirational targets don't.

We work in three places. Pick the one you have a meeting about this week.

Measurable AI

kWh, kg CO₂e, and £ per workflow. From primary data, not vendor averages.

Tokens, compute, kilowatt-hours, grid factor, CO₂e, cost. The chain only holds up when you can measure every link. Self-hosted AI gives you the meter readings that an auditor can trace.

Open Measurable AI

Sustainable infrastructure

The infrastructure decision is an ESG decision: lifecycle, heat, siting, sovereignty.

Most operators aren't reusing waste heat. Most cloud vendors don't publish per-workflow figures. Here's an honest look at what good looks like, and the gap between that and what the industry actually ships.

Open Sustainable infrastructure

Defensible governance

ESG claims are governance claims. Frameworks, primary data, audit trails.

GHG Protocol, SECR, CSRD. What each one actually requires, what counts as primary data, and why a paper trail beats a pledge every time you sit across from an auditor.

Publishing soon. Tell us to send you a note when it lands.

The frameworks we work against

  • GHG Protocol. Scope 2 location-based and market-based methods. The methodological backbone for every electricity-driven emissions claim.
  • SECR. UK Streamlined Energy & Carbon Reporting. In force since 2019. If AI workloads are material to your electricity use, they need to be in the numbers.
  • CSRD & ESRS E1. EU climate-disclosure regime. Requires data-quality disclosures: primary-measured, supplier-specific, or average-based. "Cloud vendor average" is a valid disclosure. It's also a weak one.
  • ISO standards. For application-level claims (energy efficiency, accessibility, data quality), not pledges.

Citations are version-stamped on every page. If a number on this site is unsourced, it's a bug. Please tell us.

AI Governance Assessment

A structured review of your AI programme against five governance frames, with a remediation priority list. ESG-data-quality is one of the frames.

Open the AI Governance Assessment

Cost calculator

Price a workflow across cloud, self-hosted, and hybrid. Includes the environmental tab: energy and carbon per option, with the same factors we use elsewhere.

Open the cost calculator

What this hub isn't. A carbon-neutrality story. A pledge. An offset programme. We document measurement practice: what we deploy, what we measure, what we hand to your auditor. The kWh still has to come from somewhere; a green tariff or on-site renewables is still the lever that moves the number.