500 credits/month
Included
Product guide · CRM AI
HubSpot AI
AI across HubSpot CRM: content, workflows, Customer Agent, data enrichment. Credits-based usage.
What teams actually use it for
- Content drafting for marketing
- CRM data enrichment
- Customer Agent (support automation)
- Workflow triggers
- Form shortening
- Buyer intent signals
Pricing model
HubSpot Credits (formerly Breeze) included by plan. Additional credits for heavy usage. Customer Agent, workflows, and integrations consume credits.
3,000 credits/month
Included; Customer Agent access
5,000 credits/month
Included
Tier packages
For high-volume usage
Workflow triggers ~10 credits each. Customer Agent ~100 credits per interaction. Data enrichment free (Autumn 2025).
What to know before you commit
Pros
- AI where your CRM lives
- No separate AI tool
- Customer Agent for support scaling
- Credits included in plan
- Integrates with HubSpot workflows
Considerations
- Credits can run out; additional cost
- Tied to HubSpot ecosystem
- Per-agent or per-interaction credits
- Requires HubSpot subscription
When it makes sense: Good for sales and marketing teams on HubSpot. Best when you want AI in CRM workflows, content, or support. Monitor credit usage.
Where your data goes
Data in HubSpot. CRM data processing terms apply. Check data residency and training policy.
GDPR / compliance. HubSpot compliance; data processing agreement.
Data sovereignty. Check HubSpot for region availability.
Want a recommendation for your use case?
Every team's fit is different. We'll model cost and ROI across cloud, self-hosted, and hybrid before recommending anything, including this product.