Product guide · Cloud API

OpenAI API

OpenAI's developer API. Token-based pricing for GPT-4o, embeddings, and more. Build custom apps and integrations.

Use cases

What teams actually use it for

  • Custom apps and integrations
  • Chatbots and assistants
  • Embeddings and RAG
  • Structured output
  • Batch processing
  • Fine-tuning (select models)
Pricing

Pricing model

Pay-per-token. No subscription. Input and output priced separately. Batch API for discounts. Scale tier for high volume.

GPT-4o

$5 in / $20 out per 1M tokens

Flagship; fast

GPT-4 Turbo

$10 in / $30 out per 1M tokens

128K context

GPT-4o mini

Lower

Cost-effective for high volume

Embeddings

Per 1M tokens

For search, RAG

Batch API

Discounted

Non-time-sensitive

Scale tier

Fixed daily rates

High-volume users

Business fit

What to know before you commit

Pros

  • No per-user subscription; pay for usage
  • Full control over integration
  • Batch and scale tiers for cost control
  • Wide ecosystem and tooling
  • Same models as ChatGPT

Considerations

  • You build and maintain integration
  • Token costs can spike with volume
  • No built-in UI; developer effort required
  • Vendor lock-in to OpenAI

When it makes sense: Good for teams with dev capacity who need custom workflows. Use when ChatGPT's UI or plan limits don't fit. Estimate volume with our Cost Calculator.

Data handling

Where your data goes

API data: not used for training by default. Check terms. Enterprise options for stricter controls.

GDPR / compliance. Enterprise DPA available. Check platform terms.

Data sovereignty. Enterprise data residency options.

Reference source

Want a recommendation for your use case?

Every team's fit is different. We'll model cost and ROI across cloud, self-hosted, and hybrid before recommending anything, including this product.