GPT-4o
$5 in / $20 out per 1M tokens
Flagship; fast
Product guideCloud API
OpenAI API
OpenAI's developer API. Token-based pricing for GPT-4o, embeddings, and more. Build custom apps and integrations.
02 · Use cases
What teams actually use it for.
- Custom apps and integrations
- Chatbots and assistants
- Embeddings and RAG
- Structured output
- Batch processing
- Fine-tuning (select models)
03 · Pricing
What you'd pay.
Pay-per-token. No subscription. Input and output priced separately. Batch API for discounts. Scale tier for high volume.
GPT-4 Turbo
$10 in / $30 out per 1M tokens
128K context
GPT-4o mini
Lower
Cost-effective for high volume
Embeddings
Per 1M tokens
For search, RAG
Batch API
Discounted
Non-time-sensitive
Scale tier
Fixed daily rates
High-volume users
04 · Business fit
What to know before you commit.
It fits when
- 01 No per-user subscription; pay for usage
- 02 Full control over integration
- 03 Batch and scale tiers for cost control
- 04 Wide ecosystem and tooling
- 05 Same models as ChatGPT
It doesn't fit when
- 01 You build and maintain integration
- 02 Token costs can spike with volume
- 03 No built-in UI; developer effort required
- 04 Vendor lock-in to OpenAI
When it makes sense
Good for teams with dev capacity who need custom workflows. Use when ChatGPT's UI or plan limits don't fit. Estimate volume with our Cost Calculator.
05 · Data handling
Where your data goes.
Summary
API data: not used for training by default. Check terms. Enterprise options for stricter controls.
GDPR · Compliance
Enterprise DPA available. Check platform terms.
Sovereignty
Enterprise data residency options.
Reference
Next step
Want a recommendation for your workload?
Every team's fit is different. We model cost and ROI across cloud, self-hosted, and hybrid before recommending anything. Including this product.
Next step
Book a demo. Get the numbers back.
A real workload, two sentences. We price it across cloud, self-hosted, and hybrid, then tell you what we'd run — or tell you to wait.
No deckNo sales pressureWe'll tell you to wait if you should
Or email a workload to hello@althorizon.co.uk — one-page model back in 48h.
